Every good product, service and business have returning customers. Returning customers spell business success and are vital to the continued good health of the company. Every business needs to develop matrices to calculate the number of returning customers v/s first-time customers.
Why are returning customers so vital and what do they have to do with marketing campaigns?
If the number of returning customers is minuscule (under 15%), it means that the marketing campaign is successful but the product or service does not meet quality expectations. This results in more and more funds being diverted to marketing campaigns. Stop the marketing campaign and business will have to fold up. Obviously, this is not a healthy situation.
You might have noticed that there are a number of businesses that are doing very well despite spending insignificant amounts on marketing. A good example is BOSH from Germany. When was the last time you saw a BOSH advertisement? And yet, their products are used in most automobiles around the World.
Assuming your product or service is excellent and you have a significant number of returning customers, you probably (unlike BOSH), will still have to spend some money on marketing campaigns. But these marketing campaigns would have to be split into two types – a marketing campaign for the new customer and a marketing campaign for the returning customers.
Yup! From time to time returning customers need to be rewarded for buying your product or service. Technically, this is called inbound marketing.
Running a successful Inbound Marketing Campaign – Create attractive, meaningful content
Remember an inbound customer already has significant knowledge of your product or service. He or she does not need a sales pitch. What they need is a reward pitch, a kind of “thank you for continuing to shop with us, here’s your reward” kind of marketing campaign.
Maximize use of the social networks to percolate the message. Nothing catches on like a discount or some form of discount e.g. “Buy 1 and get 1 FREE”.
Create landing pages that specifically cater to the content in your marketing campaign.
If your advertisement claims to offer a “Buy 1 get 1Free” make sure the link from the advertisement takes the customer to the specific page that provides details to that offer. The other day I happened to click on a link that claimed to offer Nike sneakers at under $35 a pair and landed up on a page that was offering Nike sneakers starting at $250. I gave the site 10 seconds worth of my time by scrolling down to see if there were any $35 sneakers and found none. Close site, back to Facebook! Meanwhile the advertiser would have had to pay for the click that brought me to his site but generated no revenue.
Make good use of Facebook Leads
Facebook displays adverts primarily based on user comments and messages. Facebook continuously searches for keywords specified in all live advertisements. So if the keyword is shoes or sneakers and a user is discussing or mentions shoes or sneakers, the user will be shown any active advert for shoes or sneakers for the user’s age, gender and demographic group. Facebook’s inbuilt system of identifying qualified leads is quite effective – make good use of it.
Use several formats
In advertising, there is no guaranteed success. Keep several advertisements ready. If you find that one does not work, you will merely have to switch to another without having to waste time developing a new one.Read More
Of all the businesses undertaking an AdWords campaign (PPC campaign), less than 10% even have a budget for undertaking an AdWords campaign on Facebook. My own investigation reveals that all the campaign managers not only are aware of Facebook but actually have Facebook accounts themselves. When I drilled deeper, half sheepishly inform me that Facebook skipped their mind and the other half say they are skeptical that Facebook could deliver.
Frankly, I’m amazed. Facebook is not only a great inventive tool, it is perhaps one of the greatest success stories of modern times. There are millions of unique customers from all parts of the globe converging each day on Facebook. There are young, old, rich and not-so-rich customers.
As of today, Facebook is displaying targeted ads based on content generated by the user i.e. a user discussing (say) ladies handbags will be shown any available ad for ladies handbags that targets that demography; meaning, adverts targeting the age group, gender and geographic location. Even the all powerful Google Adwords campaign manager cannot provide us with this degree of filtering. So wake up folks. If you are even contemplating a PPC campaign, ensure at least 25% of the budget is set aside for Facebook.
For those of you who have undertaken ad campaigns on Facebook but have not been rewarded with success, here are my tips to marketing success on Facebook. I personally use each one of these and guarantee they work.
Tip # 1 Make use of the EdgeRank System
Some of you may know of it, but most don’t. Facebook uses something they call the EdgeRank system. The EdgeRank system uses the Facebook users own content to determine where and how your advertisement shows up in a user’s news feed. So my first tip is to create an advert or post that makes the best use of the EdgeRank criteria you can maximize its potential (and your ROI).
Tip # 2 Maximize advert potential by increased activity on your part
Post regularly around the same time as the ad campaign. The posts must all be entertaining and relevant. Include photos, videos and relevant links in your posts. Create polls, invite audience participation. The secret of Facebook is “Engage” – the more engaging you are with your target audience, the longer they stay in the news feed.
Tip # 3 Relevant content is the Kingpin of success
Too many businesses only post content pertaining to their company or product or service. It is very little in terms of engaging entertainment. Your content on products or services needs to be interspaced with jokes, funny pictures, polls, funny stories and so on. On Facebook, business content must revolve around entertainment. Was there a funny incident at your factory today? Post it! You will be amazed as to how much response you will receive.
Tip # 4 Start small and test the waters before you leap
Facebook encourages you to start small. You can run an ad campaign on Facebook with as little as $5. Seriously, no other media with such a phenomenal reach allows you to start so small. Formulate an ad and run it for $5 worth. Study the matrices carefully. Study the results carefully. Depending on the number of genuine (not bought) Likes you already have, even a $5 campaign has the potential of reaching out to thousands. Succeeded beyond your wildest imagination? Well, then develop another campaign along the same lines but different content and engage Facebook services for $10 and so on getting bigger with each new campaign.Read More
You may be an individual or a business owner that has a website. Is your website secure or have you managed to get secure? If the answer is yes, then, you’ve done the best job. Making your website secure or better say rendering it HTTPS from HTTP is something almost all of all of us neglect convinced that all the websites once made live is secure. You aren’t gone wrong!
While some of you may well be aware that their website is not secure and hold a misconception that it is not so important. Once again, you’re wrong. There is also another myth growing across that having a secure (HTTPS encrypted) website isn’t important for SEO. While all these myths undertake a gamble, we need to learn the true reasons behind. Let’s dig profound.
What is HTTPS?
You may have pointed out that some URLs start with http://
while others start with https://
. The excess “s” is required when you are browsing websites that requires you to enter delicate information, like while you are paying bills online.
or Hyper Text Transfer Process Secure is the secure version of HTTP
, the protocol over which data is sent between your browser and the website that you are linked to. The ‘S’ by the end of HTTPS
stands for ‘Secure
‘. It means all communications relating to the browser and the website are protected. To put it simply, the extra “s” means your connection to that website is encrypted so hackers can’t intercept any data. The technology that powers that little “s” is called SSL.
What is SSL?
SSL stands upright for Secure Sockets Level. It is the standard security technology for creating an encrypted link between an online server and a browser. This link ensures that all data handed between the web machine and browser remains private.
Why should you get SSL?
In August 2014, Google declared that it had started using HTTPS
as a signal in their ranking algorithms. In the same time, this meant that if your website still relied on standard HTTP
, your search positions could suffer as a result.
Then, in August of 2017, Google released a new version with their popular Chrome web browser, version 62, which now indicates that a web page is not secure if it contains an app, but does not have SSL-enabled.
From an SEO perspective, Google has openly explained that two websites that happen to be otherwise equal in search results, if one has SSL enabled it may receive a a bit rank boost to surpass the other.
Not to mention, up to 85% of folks explained that they may not continue browsing when a site is not secure, relating to a recent review report.
There is a clear SEO
benefit to enabling-SSL on your website, and across your content.
Want to get an SSL for your website?
Visit out our website to learn more about an SSL
. Depending on your security needs, you can permit SSL across all of your hosted content – such as website, landing pages, and blog. To find out more, contact our technical support team
to get going.Read More