Tips to Marketing Success on Facebook

Of all the businesses undertaking an AdWords campaign (PPC campaign), less than 10% even have a budget for undertaking an AdWords campaign on Facebook. My own investigation reveals that all the campaign managers not only are aware of Facebook but actually have Facebook accounts themselves. When I drilled deeper, half sheepishly inform me that Facebook skipped their mind and the other half say they are skeptical that Facebook could deliver.
Frankly, I’m amazed. Facebook is not only a great inventive tool, it is perhaps one of the greatest success stories of modern times. There are millions of unique customers from all parts of the globe converging each day on Facebook. There are young, old, rich and not-so-rich customers.
As of today, Facebook is displaying targeted ads based on content generated by the user i.e. a user discussing (say) ladies handbags will be shown any available ad for ladies handbags that targets that demography; meaning, adverts targeting the age group, gender and geographic location. Even the all powerful Google Adwords campaign manager cannot provide us with this degree of filtering. So wake up folks. If you are even contemplating a PPC campaign, ensure at least 25% of the budget is set aside for Facebook.
For those of you who have undertaken ad campaigns on Facebook but have not been rewarded with success, here are my tips to marketing success on Facebook. I personally use each one of these and guarantee they work.
Tip # 1 Make use of the EdgeRank System
Some of you may know of it, but most don’t. Facebook uses something they call the EdgeRank system. The EdgeRank system uses the Facebook users own content to determine where and how your advertisement shows up in a user’s news feed. So my first tip is to create an advert or post that makes the best use of the EdgeRank criteria you can maximize its potential (and your ROI).
Tip # 2 Maximize advert potential by increased activity on your part
Post regularly around the same time as the ad campaign. The posts must all be entertaining and relevant. Include photos, videos and relevant links in your posts. Create polls, invite audience participation. The secret of Facebook is “Engage” – the more engaging you are with your target audience, the longer they stay in the news feed.
Tip # 3 Relevant content is the Kingpin of success
Too many businesses only post content pertaining to their company or product or service. It is very little in terms of engaging entertainment. Your content on products or services needs to be interspaced with jokes, funny pictures, polls, funny stories and so on. On Facebook, business content must revolve around entertainment. Was there a funny incident at your factory today? Post it! You will be amazed as to how much response you will receive.
Tip # 4 Start small and test the waters before you leap
Facebook encourages you to start small. You can run an ad campaign on Facebook with as little as $5. Seriously, no other media with such a phenomenal reach allows you to start so small. Formulate an ad and run it for $5 worth. Study the matrices carefully. Study the results carefully. Depending on the number of genuine (not bought) Likes you already have, even a $5 campaign has the potential of reaching out to thousands. Succeeded beyond your wildest imagination? Well, then develop another campaign along the same lines but different content and engage Facebook services for $10 and so on getting bigger with each new campaign.

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With all the uproar over Facebook Incorporation. for mishandling user data when Cambridge Analytica, an information firm with connections to US president Jesse Trump’s 2016 presidential selection campaign and improperly being able to access data of tens of millions of Facebook users raise doubts and controversy over how well the world’s most significant social support systems protect its trove of customer data.

You may think you’re being careful with your web data. You may feel hopeful for taking all the advised precautions by carefully setting up your privacy settings on Facebook, go by a pseudonym on Twitter, and only hook up with people you’ve actually met in person on LinkedIn. On the other hand are you sure that your computer data are safe from stalkers, hackers and identity robbers?

You understand, even an each day Internet user armed with some basic Google search skills can piece in concert information about who you are. Here are a few questions to examine your web security.

  1. Have you ever used the same username or pseudonym at more than one website?
  2. How many online accounts and profiles have you abandoned are still online, giving out information about you?
  3. Did you ever delete that old MySpace profile?
  4. Do you have any email accounts that are not in use?

Using only a few basic online search techniques, any interested party can put together a lot of revealing information about you and the details of your life.

What are the several methods a hacker can utilise your data?

  • It can be used to file false worker’s compensation claims
  • Steal your Social Security benefits
  • Get fake passports
  • Put their medical bills in your name
  • Give your information for their speeding, tickets or crimes
  • Steal money from your bank accounts.
  • Get the details of your shopping accounts or even have banking information
  • Gain access to the corporate networks if your social media is linked to your work email
  • It can be used to register on another site
  • Sometimes to harass you

These types of thefts can be much harder to spot than you’d imagine.

How can you protect yourself while still taking good thing about the great things about social media and modern technology?

The several social mass media platforms have security features that you should take advantage of.

Here are some tips for keeping your accounts secure:

  • Close the social media accounts that you no longer use. Hackers can leverage these and access other accounts linked to it, like your email.
  • Check what apps are connected to your social media. Do you use Facebook or Google to sign in for any other applications? Assess if this type of access is necessary.
  • Practice good password habits. Use different passwords for your social media accounts, and also make sure each password is complex and unusual.
  • Enabling 2FA or “Two Factor Authentication” for all your accounts can prevent unauthorised parties from accessing your accounts.
  • Keep your mobile apps updated. Make sure you have the latest version of the platform you’re using to protect you from the newest security threats.
  • Use a unique email only for your social media accounts if possible so that hackers won’t have access to any of your valuable information.
  • Make sure you know the people you add to social media.
  • You should never, ever post details like your Social Security and driver’s license numbers and your specific location.
  • Make it a practice to log out if you’re using a public computer, but log out of private devices from time to time as well.
  • When selecting passwords use a combination of words, numbers, upper- and lowercase letters, and special characters that are easy for you to remember, but tough for other people to guess.
  • Skip common password elements like birthdates, anniversaries, and the names of your children or pets.
  • Keep passwords private by memorising them and never write them on the device itself.
  • Try to understand and become a master of all your social media accounts privacy settings.
  • Always enable the passcode lock on your phone, and set it to time out at no more than a few minutes if your phone accidentally ends up in the hands of a stranger, giving access to your social accounts and more.

Hope these tips help you to not to compromise with a hacker in any way. If you can follow these tips and more effective security solutions, then it can help you enjoy your digital life safely.


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