The General Data Protection Regulation (GDPR) (GDPR) has become effective in the countries under Euro Union from May twenty fifth, 2018 onwards. It has put an end to the days of mass marketing e-mails in which the consumers once used to obtain e-mails from unknown senders. Only as the old stating experience it, “it’s better to be safe than sorry”, we need to keep in mind the do’s and don’ts under GDPR.
You can will no longer hide away from the fact of having consents from the targeted customers before sending away e-mail/e-mails. The new GDPR is not going to simply let you add new addresses to your email lists or send non-targeted communications to everyone in your information.
So, before attempting the next shots of emails, it’s a good plan to really know what will and what will not be allowed under the new legislation. If you are in charge of your company’s marketing and sales communications or are tasked with sending away company’s monthly e-mails, then, this guide is for you.
This guide addresses the key areas of Info Regulation and the do’s and don’ts in email marketing. These rules also help you in guaranteeing your entire processes are GDPR compliant.
The Do’s of GDPR for E-mail Marketing
The Don’ts of GDPR for E-mail Marketing